Why is it Important to send Appointment Reminders to Booking Clients?

There's an old saying that "gold is in the follow-up", and nowhere is this truer than in the salon business. Missed appointments cost salons millions of dollars each year, but a prompt and reliable follow-up system can help cut down on no-shows by up to 40%.

Sending appointment reminders is one of the most important, and effective ways to reduce missed appointments.

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Why is it Important to send Appointment Reminders to Booking Clients?

Why are Appointment Reminders so Important?

Appointment Reminders help keep your Salon Top-of-mind

Appointment Reminders help keep your Salon Top-of-mind

In our busy lives, it's easy to forget about an appointment that's a week or two away. A reminder text or email helps keep your salon front-and-center in your client's minds, so they're less likely to forget their appointment.

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Appointment reminders help reduce last-minute cancellations

We've all had those clients who cancel their appointment at the last minute, often because they "forgot" or had a schedule conflict. While you can't always avoid last-minute cancellations, sending an appointment reminder gives your client a gentle nudge to make sure they're still coming in.

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Appointment reminders help reduce last-minute cancellations
Appointment Reminders help Build Loyalty and Repeat Busines

Appointment Reminders help Build Loyalty and Repeat Business

Clients appreciate the extra level of service that appointment reminders provide. It shows that you care about their time and are committed to providing them with the best possible experience. This, in turn, builds loyalty and encourages repeat business.

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Appointment Reminders can Increase your Bottom Line

At the end of the day, appointment reminders are good for business. By reducing missed appointments, you can free up time on your schedule for other clients. This enables you to generate more revenue and improve your bottom line.

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Appointment Reminders can Increase your Bottom Line

What's the Best way to send
Appointment Reminders?

There are a few different ways to send appointment reminders, but some methods are more effective than others. Here are a few things to keep in mind when choosing a method for sending reminders:

Make it Personal

In our busy lives, it's easy to forget about an appointment that's a week or two away. A reminder text or email helps keep your salon front-and-center in your client's minds, so they're less likely to forget their appointment.

Use Multiple Channels

With so many different communication channels available today, it's important to reach your clients on the channel they're most likely to check. In addition to email and text messages, you can also use phone calls, push notifications, and even social media.

Automate when Possible

Sending appointment reminders can be time-consuming, but there are ways to automate the process. Look for appointment reminder software that integrates with your booking system. This way, you can set up automatic reminders for all of your appointments, without having to lift a finger.

Timing is Everything

When it comes to appointment reminders, timing is everything. The best time to send a reminder is 1-2 days before the appointment and on the day of the appointment. This gives your client enough time to reschedule if necessary but isn't so far in advance that they forget about their appointment altogether.

“ Before switching to Uzeli, I used to get almost 50 calls a day from other franchisee staff asking for help with Mindbody issues. And every time we called them for help, it felt like calling Verizon for help, we would get 500 different people to help. That's the straw that broke the camel's back.”

Sean Donovan, Justin's Barbershop

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